For years, one view was that promotional activities included advertising, sales promotions, and personal selling activities. This is often a big reason why. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target …

Paying spam websites or using link farms doesn't help your cause and search engines are no longer dumb enough to fall for this trick. Make no mistake: Google and others do index sites sitting on free hosts. I like to use my keywords in the description tag twice -yes, two …

It means that you need to look value-for-money. Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. You've added a giant bowling ball weight to your site that's slowing down the page speed. And, search engines can't …

Ideally page titles should include the search term for which the website has been optimized. This is the method our client's employ and it's powerful. Having keywords in your domain URL can also give you a small SEO boost. Have you ever tried to buy artisan new rocking horse round …

In fact, Twitter.com rejected hashtags at first. Google continues to maintain that they don't use keywords in the meta description for ranking purposes. But, when you perform SERP research, what is it that you see? Highlighted keywords in the meta description. Always include your keyword phrase(s) in your …

Domain parking is a term used when buying new domains. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Both customers and organizations benefit from a well-known …

Trust also ties into Google's YMYL concept. Big companies typically have data rooms and multiple infrastructure and development teams managing all layers of their underlying IT architecture. That means a high web ranking leads to more clicks and conversions. Visually, I prefer handcrafted antique rocking horses for sale . I asked …

Google is using many of its own or acquired tools and services to retain its grip on the search engine market. You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the …

Many sites are taking advantage of SEO. While social signals aren't a direct ranking factor, the more an article is shared, the more likely it is to naturally earn backlinks, which are a ranking factor. Sometimes knowing why you're doing something can make all the difference. For example, where would …

Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. You can also use multiple IP addresses on the same box if you want to host multiple domains with their own separate IPs. Would you let someone …

Advertisers use the authoritative execution to convince viewers of a brand's superiority. If your objective is solely to reach your desired level of traffic, there are many ways to "skin the cat." SEO alternatives (or complements) can be divided into two broad categories: online and offline. Weave in your marketing …

Change the file name from the default to help the search engines understand your image and improve your SEO value. Conversion implies a specific gained value. Are subject matter experts creating your content? Are there any places in the UK to locate the finest antique rocking horse ? We all shop …

Make a point to search for your site on Google alternatives to see where you rank. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. The second approach, adaptation, results in …

A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won't contain the related words. Searches for niche keywords often produce 100% organic results. Frankly there are lots of things …

Longer domain names can be more specific (or relevant when appearing in search results). Thin content, however, will do the exact opposite and should be avoided at all costs. An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. I couldn't …

SEO is marketing. It's important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back …

When building your content, it's important to remember to give the crawlers enough to bite into. A hundred words typically isn't enough copy for these crawlers to read and understand what the content is about. And this content shouldn't be stuffed with keywords either, as some search engines (as you'll …

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. Generating leads becomes the primary goal. Conversion rates using remarketing are considerably higher than general banner or search ads. Does anyone know where I can find …

Before you publish, please proofread! Google doesn't like spelling or grammar errors. Oh and don't try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Possessives imply ownership, empowering consumers. However, some sites with outdated or poorly written pages have fallen …

Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! Let's not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a …

Write a good, high-quality blog post and reach out to other blogs in your company's industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. The tendency of consumers to ignore traditional advertising …

It's important that we outline what we classify as a website migration before moving forward. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers' problems, and make your …

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won't be able to expose your site to potential customers. For example, just because your …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Alternatively, use the Frequently Asked Question (FAQ) format. The only way to reliably build links is to create amazing content …

Data mining can be used by companies to build profiles of its best customers. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. However, not …

No matter which path a consumer takes to develop attitudes, each component will be present to some extent. This wasn't always the case, but Google is now looking at paid links carefully. Head and long tail: What's the difference? Imagine having a fun-packed rocking horses in your room. I'm on …

Another "old school" method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Basically, Googlebot and other …

There's so many good ideas to try out that it's often hard to define the experiment. Engage with customers over social media, encourage them to comment on your articles and offer "How To..." guides and informative content instead of jumping on the "Why You Need To Buy Our Industry-Leading..." bandwagon …

Google's mission statement is to organize the web. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. As you know, it's not enough to just do "on page" corrections and create quality content. For example, where …

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Brand equity represents a set of characteristics that are unique to a brand. A search champion's mindset is not to think, "We did that one thing and so …

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. Anchor text gives search engines an indication about the content on the page that the link is leading …

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been …

Tell beginners what they need to know about your business or industry. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or …

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Great content is certainly a crucial element to building a website that converts but …

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Hopefully your website is laid out in a way …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. Some of the pages on your website might not be linked to any other page. These are referred to as "orphaned pages," and if a bot finds such a page, it is forced …

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. I think Google learned their lesson from penalizing websites. Buy a URL with your keyword in it and you were done. There are so many examples of rocking horse for …

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work …

A text or an ad every time the user turns on her phone will quickly alienate even a brand loyal customer. Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google …

Make sure that your website's main menu only features the most important categories. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How …