For years, one view was that promotional activities included advertising, sales promotions, and personal selling activities. This is often a big reason why. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target …

Google is using many of its own or acquired tools and services to retain its grip on the search engine market. You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the …

Make a point to search for your site on Google alternatives to see where you rank. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. The second approach, adaptation, results in …

SEO is marketing. It's important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back …

No matter which path a consumer takes to develop attitudes, each component will be present to some extent. This wasn't always the case, but Google is now looking at paid links carefully. Head and long tail: What's the difference? Imagine having a fun-packed rocking horses in your room. I'm on …

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. Anchor text gives search engines an indication about the content on the page that the link is leading …

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Great content is certainly a crucial element to building a website that converts but …

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Hopefully your website is laid out in a way …

It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. You have pages and posts on …