Do they go back to Google and try another website? Typically, platforms just pull the first few sentences from a page to use as the default description. Studies have shown that storytelling in business really works. The InfoHost links of your website are important. They define the hierarchy of your …

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. While it's still important to get the basics right, Google's emphasis on providing an exceptional searcher experience means that SEOs must go deeper …

Ideally page titles should include the search term for which the website has been optimized. This is the method our client's employ and it's powerful. Having keywords in your domain URL can also give you a small SEO boost. Have you ever tried to buy artisan new rocking horse round …

In fact, Twitter.com rejected hashtags at first. Google continues to maintain that they don't use keywords in the meta description for ranking purposes. But, when you perform SERP research, what is it that you see? Highlighted keywords in the meta description. Always include your keyword phrase(s) in your …

Many sites are taking advantage of SEO. While social signals aren't a direct ranking factor, the more an article is shared, the more likely it is to naturally earn backlinks, which are a ranking factor. Sometimes knowing why you're doing something can make all the difference. For example, where would …

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. Generating leads becomes the primary goal. Conversion rates using remarketing are considerably higher than general banner or search ads. Does anyone know where I can find …

Before you publish, please proofread! Google doesn't like spelling or grammar errors. Oh and don't try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Possessives imply ownership, empowering consumers. However, some sites with outdated or poorly written pages have fallen …

Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! Let's not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a …

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won't be able to expose your site to potential customers. For example, just because your …

There's so many good ideas to try out that it's often hard to define the experiment. Engage with customers over social media, encourage them to comment on your articles and offer "How To..." guides and informative content instead of jumping on the "Why You Need To Buy Our Industry-Leading..." bandwagon …

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Brand equity represents a set of characteristics that are unique to a brand. A search champion's mindset is not to think, "We did that one thing and so …

Tell beginners what they need to know about your business or industry. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or …

A text or an ad every time the user turns on her phone will quickly alienate even a brand loyal customer. Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google …

Very similar content can be useful across TLDs too. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. It's important to understand that digital marketing does only apply to your website, however most of marketers create a …

Values tend to endure and they normally form during childhood, although they can change as a person ages and experiences life. Google's Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help …

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Communications objectives are derived from overall marketing objectives. An infinite number of niches are waiting for someone to claim them. I'd ask yourself …

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. A social network is a social structure of …

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. A particular web page or content can be retrieved from the database by using a keyword or a related search string. Tying your domain name to …