Trust also ties into Google's YMYL concept. Big companies typically have data rooms and multiple infrastructure and development teams managing all layers of their underlying IT architecture. That means a high web ranking leads to more clicks and conversions. Visually, I prefer handcrafted antique rocking horses for sale . I asked …

Change the file name from the default to help the search engines understand your image and improve your SEO value. Conversion implies a specific gained value. Are subject matter experts creating your content? Are there any places in the UK to locate the finest antique rocking horse ? We all shop …

When building your content, it's important to remember to give the crawlers enough to bite into. A hundred words typically isn't enough copy for these crawlers to read and understand what the content is about. And this content shouldn't be stuffed with keywords either, as some search engines (as you'll …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. Some of the pages on your website might not be linked to any other page. These are referred to as "orphaned pages," and if a bot finds such a page, it is forced …

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work …

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The …

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin's algo. Readability has never been more important. If you're not familiar with this term, it refers to how easy a piece of copy is for the average …

Aligning a brand's message with an influencer's motivation will be the key to success. Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions-yielding a smarter and faster search that is interactive, predictive, and powerful. Special …