Longer domain names can be more specific (or relevant when appearing in search results). Thin content, however, will do the exact opposite and should be avoided at all costs. An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. I couldn't …

SEO is marketing. It's important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back …

When building your content, it's important to remember to give the crawlers enough to bite into. A hundred words typically isn't enough copy for these crawlers to read and understand what the content is about. And this content shouldn't be stuffed with keywords either, as some search engines (as you'll …

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. Generating leads becomes the primary goal. Conversion rates using remarketing are considerably higher than general banner or search ads. Does anyone know where I can find …

Before you publish, please proofread! Google doesn't like spelling or grammar errors. Oh and don't try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Possessives imply ownership, empowering consumers. However, some sites with outdated or poorly written pages have fallen …

Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! Let's not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a …

Write a good, high-quality blog post and reach out to other blogs in your company's industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. The tendency of consumers to ignore traditional advertising …

It's important that we outline what we classify as a website migration before moving forward. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers' problems, and make your …

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won't be able to expose your site to potential customers. For example, just because your …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Alternatively, use the Frequently Asked Question (FAQ) format. The only way to reliably build links is to create amazing content …

Data mining can be used by companies to build profiles of its best customers. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. However, not …

No matter which path a consumer takes to develop attitudes, each component will be present to some extent. This wasn't always the case, but Google is now looking at paid links carefully. Head and long tail: What's the difference? Imagine having a fun-packed rocking horses in your room. I'm on …

Another "old school" method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Basically, Googlebot and other …

There's so many good ideas to try out that it's often hard to define the experiment. Engage with customers over social media, encourage them to comment on your articles and offer "How To..." guides and informative content instead of jumping on the "Why You Need To Buy Our Industry-Leading..." bandwagon …

Google's mission statement is to organize the web. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. As you know, it's not enough to just do "on page" corrections and create quality content. For example, where …

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Brand equity represents a set of characteristics that are unique to a brand. A search champion's mindset is not to think, "We did that one thing and so …

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. Anchor text gives search engines an indication about the content on the page that the link is leading …

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been …

Tell beginners what they need to know about your business or industry. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or …

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Great content is certainly a crucial element to building a website that converts but …

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Hopefully your website is laid out in a way …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. Some of the pages on your website might not be linked to any other page. These are referred to as "orphaned pages," and if a bot finds such a page, it is forced …

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. I think Google learned their lesson from penalizing websites. Buy a URL with your keyword in it and you were done. There are so many examples of rocking horse for …

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work …

A text or an ad every time the user turns on her phone will quickly alienate even a brand loyal customer. Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google …

Make sure that your website's main menu only features the most important categories. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How …

Use social media networks to promote other people's content as well as your own. People generally know if you've taken action on social sites to help them, and if they see that you've helped them, the chances of them helping you out in return are much higher. Simply put, higher …

Very similar content can be useful across TLDs too. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. It's important to understand that digital marketing does only apply to your website, however most of marketers create a …

Values tend to endure and they normally form during childhood, although they can change as a person ages and experiences life. Google's Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help …

If you don't grow, you could be in trouble. One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. Things such as social media, branding and other digital marketing …

Now that you Ranking well does not necessarily translate to relative site popularity or sites meeting their objectives (desired conversions). Individuals communicate with eachother, sending favorable or unfavorable ratings and information. Are there any places in the UK to locate the finest antique rocking horse for sale ? Have you tried …

It can be scrapped content (a web script visit pages and scraps contents of them). Companies can speed this process by registering with various search engines in order to have the site indexed and by paying a higher placement fee for top positions. But it's not all about rankings and …

Want to drive more quality traffic? Optimize your content for Google answer boxes! The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet …

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Communications objectives are derived from overall marketing objectives. An infinite number of niches are waiting for someone to claim them. I'd ask yourself …

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. A social network is a social structure of …

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business' content marketing strategy. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a …

The same trends that exist among advertising agencies in the United States occur in the international arena. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. With Google's mobile-first index, mobile web pages are more important than ever. People view …

Gender is obvious. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to the number of ads. Video transcriptions improve indexing and usability, and add supplementary content. Imagine having a fun-packed rockinghorses in your room. For …

It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. You have pages and posts on …

Focus on your most important pages. The bounce rate is an important metric to measure the relevancy of content to users. A commercial consists of cues placed in various media, such as television, magazines, and billboards. My grandson would love a well made where can i buy rocking horses . Its …