Evoke positive feelings

The volume is another important factor, as it controls how many people could ultimately be influenced by a high-ranking site for this query. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; A local park can be dramatically improved by adding playground equipment from …

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This year will be the year of bounce rates

Many sites are taking advantage of SEO. While social signals aren't a direct ranking factor, the more an article is shared, the more likely it is to naturally earn backlinks, which are a ranking factor. Sometimes knowing why you're doing something can make all the difference. For example, where would …

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Taboos about reporting that you should know

A text or an ad every time the user turns on her phone will quickly alienate even a brand loyal customer. Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google …

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Takeaway tips for keyword density

Make sure that your website's main menu only features the most important categories. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How …

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Think like a human not a robot when it comes to local search

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. A particular web page or content can be retrieved from the database by using a keyword or a related search string. Tying your domain name to …

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