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To build a brand's reputation and brand loyalty, online advertising should be integrated with offline branding tactics that reinforce each other to speak with one voice. Google seeks to reward websites that have high quality content and that gather positive backlinks naturally. Being clear about exactly who is going on …

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Use social media networks to promote other people's content as well as your own. People generally know if you've taken action on social sites to help them, and if they see that you've helped them, the chances of them helping you out in return are much higher. Simply put, higher …