To build a brand's reputation and brand loyalty, online advertising should be integrated with offline branding tactics that reinforce each other to speak with one voice. Google seeks to reward websites that have high quality content and that gather positive backlinks naturally. Being clear about exactly who is going on …

Out of all the search terms we've discussed, this last phrase has the most buying intent. Fast-forward to today, and I've ghostwritten nearly 500 articles for multiple CEOs and helped build their personal and business brands around keywords that were positive to their respective industries. Undergoing lens replacement surgery is …

Tell beginners what they need to know about your business or industry. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or …

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. I think Google learned their lesson from penalizing websites. Buy a URL with your keyword in it and you were done. There are so many examples of rocking horse for …

Use social media networks to promote other people's content as well as your own. People generally know if you've taken action on social sites to help them, and if they see that you've helped them, the chances of them helping you out in return are much higher. Simply put, higher …